Jason Hartman talks with Julie Benezet, Founder and Managing Principal of Business Growth Consultants and former Director of Global Real Estate at Amazon.com. Julie gives Jason a peek into Amazon’s business philosophy and build out plans. She also explains why it can be profitable to understand the motives behind Amazon’s movements. Julie is author of the new book The Journey of Not Knowing: How 21st Century Leaders Can Chart a Course Where There is None.
[1:41] Julie details her business planning efforts at Amazon.com.
[6:35] Amazon’s ‘Get Big Fast’ mantra required employees who knew the rules of distribution.
[9:20] How Amazon chose locations for their fulfillment centers.
[12:57] Unpacking Julie’s book to understand the 4 steps required to do business in the 21st century.
[19:39] Julie reviews the 4 steps.
[20:36] Germany was the location of Julie’s defining moment as a leader.
[27:15] Pay attention to your customers!