Category: The Speaking of Wealth Show
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SOW 137 – Content Creation with Shelby Larson
Jason grills Shelby on many aspects of content marketing and SEO, and Shelby delivers some really insightful answers! Some of the highlights of the podcast are … • The importance of website content and relevance • Google’s brand new search ranking algorithm • Why it’s critical to use content to stay competitive • How to…
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SOW 136 – Al Ries: The 22 Immutable Laws of Marketing
The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared…
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SOW 135 – Principles of Public Speaking with Rich Zeoli
Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors. He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others. All of his…
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SOW 134 – Self-Publishing Success with Matthew Mather
Matthew Mather is the best-selling author of “CyberStorm” and a leading member of the world’s cybersecurity community. He joins the show to discuss a “Third Path” to publishing that winds between the traditional publishing and self-publishing models. Mather was rejected by more than 100 agents and publishers. He never believed that self-publishing would make you so…
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SOW 133 – Beer Business with Julia Herz
Herz also discusses some of the best “hometown” beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP! There are several international beer events that Herz is involved with. She describes each one’s features. As…