Category: The Speaking of Wealth Show
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SOW 76 – Combining CRM and Social Media with Jon Ferrara
Jon Ferrara is the Founder & CEO of Nimble. Nimble is revolutionizing social media and CRM through social selling. Ferrara explains how he is powering it. Ferrara also discusses why he is doing everything in his power to help start-ups. Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force…
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SOW 75: Maximizing Technology For Marketing with Sierra Modro CEO of Leap to Greatness
There is hardware and software technology available for every business need under the sun, with more being developed every day, yet many people who purchase these tools rarely use them to their full potential or the tools become dormant and replaced by the next new thing on the market. Jason Hartman is joined by self-proclaimed…
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SOW 74: Outside-the-Box Marketing with Michael Houlihan & Bonnie Harvey Authors of ‘The Barefoot Spirit’
Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety…
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SOW 73: Easy Effortless & Enjoyable Marketing with David Newman Author of ‘Do it! Marketing’
He shares examples of successful marketing efforts of a wide range of businesses. David emphasizes doing what you know and following the Three E Rule: Easy, Effortless and Enjoyable. Additionally, three important factors for a successful thought leader are credibility, trust and relevance. Marketing techniques have evolved exponentially with the introduction of the internet and social media…
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SOW 73: Commercializing Social Media Photos & Videos with Kevin Davis & Rob Gaige of Rawporter
Rawporter helps media outlets large and small source the content. Kevin and Rob talk about the value of common every day content, such as photos or videos of family and friends’ activities, as well as premium content like behind-the-scenes events, car accidents or a natural disaster as it happens. They explain that media outlets are…