Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver.
[2:15] What is a Power Tribe?
[4:8] If you don’t create, install, and define a culture it will grow on its own
[9:19] Does Mitch’s concept work in every business?
[13:35] You need to create videos for people so they understand you’re offering them a new profession
[17:22] How do you get started?
[21:09] You need to steer clear of franchise laws, and Mitch has your solution