Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry.
Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting.
[2:43] What’s different about sports and celebrity clientele needs?
[6:49] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs?
[10:46] Some ways to test the marketing waters of working with the elite without bankrupting yourself
[12:50] How to stand out when you get a chance to meet with potential celebrity clients
“You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them”