Jason Hartman talks with Josh Elledge, founder of both Savings Angel and Up My Influence, about how he was able to gain PR from the beginning of his business when he had absolutely no money to pay for advertising. Josh explains the crucial factors in generating media attention, what journalists and content creators are looking for and some magic words that will get you what you want more often than anything else.
[2:36] How did Josh go about getting media attention with no money?
[6:01] How to approach traditional media
[9:16] It’s not enough to just produce content, you need to build relationships
[14:31] Every journalist and influencer is available, you don’t have to pay to approach them, but you need the right approach
[17:42] The magic words when pitching a journalist or influencer