Jason Hartman talks with Brian Kurtz, author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, about how it’s important to look past the short game and why direct response marketing can help you in the long game. They also discuss the importance of copywriting and how you can figure out if you’re hiring a good one.
[1:24] Most people see direct response marketing as a short game, why does Brian say it’s part of the long game?
[5:04] How do you differentiate yourself in today’s market
[7:38] The most dangerous number in business is 1. You need multiple channels
[11:19] The characteristics you’re looking for in a copywriter
[15:39] How to structure your payments with your copywriters